Why Sustainable Fashion Matters

natural dyeingWe live in an age where the only constant thing to rely on is- 'change.' The world is ever-changing, and with that, people and their choices are evolving too. 

Technological and material advancements are the game's name, and consequently, we have forgotten the value of the natural elements all around us. 

This sustainable fashion blog is the right piece of writing for you, just in case you wish to make better choices that will cater to your expectations and cause minimum damage to the earth. 

What is Sustainable Fashion?

Sustainable fashion is a way of encouraging textiles and fashion products that are eco-friendly and addresses the environment. The main concerns of sustainable and ethical fashion are- 

  • How are the clothes produced? 
  • Who is making them? 
  • Where are the raw materials sourced from?
  • How long is the life span of the textile product before it reaches the landfills? 
  • Are the colors natural dyes or synthetic colors? 

Fashion is indeed a powerful expression, and sustainability in the fashion industry is more about the emotional, ethical qualities in terms of production. 

Due to the rapid advancements in all spheres, mass production and globalized style are in vogue by default. Due to large-scale globalization, clothes are sold at meager prices, with the collections changing and evolving like wildfire. 

What has happened because of this? 

Most consumers like me have started hoarding the belief that fashion is disposable! 

But there are always two sides to the same coin. 

With the ever-increasing levels of air and water pollution, soil pollution, and extreme levels of climate change, more and more people are becoming more environmentally conscious. Some of them have been taking significant steps towards making sustainable and ethical fashion choices. 

How can Fashion be Sustainable?

natural eri silk yarnsWe at Muezart are working towards making sustainable and ethical fashion a norm and not an exception. 

Eri silk is indeed a combination of luxury, fashion, and sustainability! 

Sustainable fibers can be extracted from silkworms, wood pulp, hemp, jute, coconut, bananas, pineapples, etc. 

We believe that it is part of our duty to value, enrich and nourish what Mother Earth has gifted us with, and Eri silk is one of the most prized possessions of Meghalaya in North-east India. 

Muezart, as a company, has immense faith in the potential of the state of Meghalaya, especially on its Eri silk, since Eri silk is the fabric that is worn with utmost pride and joy by the people of the state. 

As a team, it is Muezart's dream to put Eri silk onto the global pedestal where this unique silk is loved and revered by all. Here in Muezart, Eri silk yarns are dyed in a 100% natural way, where the colors are extracted from various plants and minerals. The unique properties which Eri silk has makes it hypoallergenic (non-itchy and breathable)

Such properties also make the fabrics warm during summers and cold in winters. Yes, it is an all-season yarn.

We regularly experiment with all our women artisans on the unique processes which we undertake. Most of our fabrics are 100% hand-spun and handwoven, giving them an ethereal, rusty look and aggravating their value. 

Environmental consciousness is to be adopted by each one of us. We need to make sure that we love nature to our utmost capabilities, just like it loves us in such trying times. 

We in Muezart are going a step further in establishing that we need not choose between sustainable living and development, but both can coexist. Such endeavors can go hand in hand in improving the lives of communities and humanity all together. 

It is all about the small steps that we take every single day.

Here are Some Less Known facts- 

  • An everyday sweater or a tee-shirt takes almost 300 years to decompose in the soil. 
  • To make a cotton tee-shirt, 2700 liters of water equals the amount of water consumed in 2.5 years.
  • Every year, 100 billion clothes are purchased worldwide. 
  • That cloth/garment is worn seven times before being tossed out. 
  • Almost 93% of the used cloth ends up in landfills. 
  • 60% of the clothes produced are synthetically/artificially created, which are non-biodegradable. 
  • Every year 50,000 tons of acrylic dyes are discharged into global water systems and from the textile industries. 

Sustainable and ethical fashion is indeed the responsibility of the citizens, the public sector, along the private sector. 

The fashion industry is, in fact, the 2nd most polluting industry after oil and gas industries. According to the UN, the fashion industry contributes to 10% of the global greenhouse gas emissions. 

Is Sustainable fashion Sustainable? 

Eri silk yarnsThe fast fashion of today's world can be turned into a sustainable and ethical manner, provided the right choices are made. 

We are indeed very proud to claim that we don't contribute to the world's greenhouse gas emissions in any way possible! 

Muezart stands true to the ethics of sustainability, and hence we use dyes made of 100% plant-based ingredients and various minerals. 

Meghalaya has a wide range of plants and minerals, thus raising the scope for natural dyeing with each passing day. 

The Muezart team had spent a few days in the Ri-Bhoi district of Meghalaya and were trained in natural dyes, and every day they were intrigued and amazed by the number of shades produced from plants and minerals! 

So yes! Fashion can certainly be sustainable and ethical. 

We are often in a dilemma to choose between the fast and the slow world of fashion- or be it anything, probably because we are too accustomed to instant gratification. 

Perhaps it is high time to burst our bubble and rightfully choose sustainable and ethical fashion, and I hope this blog has made you realize this! 

So, fetch your own Eri silk yarns today to make the best sustainable purchase ever! 

 Check out our Sustainable Eri Silk Scarves!


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